Friday 5 Marketing Observations – How Often People Drink Wine and Why They Enjoy It
Today is ANZAC Day I’d like to thank all who served & defended our Country.
Lest We Forget
My Grandfather was a Rat of Tobruk, I never meet him, he never made it home.
So I spent the day Researching a new project & watching an enthralling AFL footy game. As I don’t barrack for either Collingwood or Essendon it’s enjoyable being able to have a beer, just going with the flow. Go the Swans.
So here’s my 5 Marketing Observations for the week.
Wine Study: How Often People Drink Wine and Why They Enjoy It
Photo by Kelsey Knight on Unsplash
“Wine is constant proof that God loves us and loves to see us happy.”… Ben Franklin
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
You might not think that you have a whole lot in common with Benjamin Franklin, a founding father of the U.S.
But when it comes to wine, his sentiment towards it (highlighted in his quote above) suddenly makes him much more relatable.
Wine drinking was—and is—something that people seem to love universally. How do we know it’s popular? We uncorked people’s opinions about wine by asking 528 adults about the alcohol on SurveyMonkey Audience.
- My type of survey… When I did my Diploma in Management. I came to the conclusion that Sneakers were boring… So for the next 4 years, I did my marketing assignments on Wineries around Australia. A couple of bottles of wine certainly makes a big difference. Each time my knowledge of wineries the process of winemaking & wine marketing grew…So I have always enjoyed a red wine.
- Now here’s a surprise, who would have guessed… The majority of adults drink wine—often… Roughly 75% of adults drink wine. And those who drink often do so routinely. Nearly half of adults (44%) drink at least a couple of glasses per week—a number that grows to 53% for adults 60+ and 51% for 30-44 year olds.
- It’s healthy (or at least people think it is)… Slightly more than 2 in every 5 people (42%) consider wine to be healthy, and the majority of other folks (48%) think it’s neither healthy nor unhealthy…
Go Read –Wine Study: How Often People Drink Wine and Why They Enjoy It
Four Steps To Personalize The Traveler’s Path To Purchase
The online travel booking market is a highly complex and competitive one. To succeed, brands must simultaneously combat ever-increasing price-consciousness and analysis paralysis in the face of overwhelming consumer choice.
Alongside both of these challenges comes a lengthy – often cross-device – customer journey.
There’s a reason these challenges are important. While the opportunity for travel brands is growing, travelers now browse upwards of 38 sites before purchase, and almost 90% would switch to a competitor in the face of a poor digital experience.
- It starts by knowing your customer’s needs & mapping the customer journey: If you can anticipate what phase of consideration your visitor is at, you can offer them the content they need, to move along the journey & reassuring them as they go…
- According to Accenture , 67% of travel customers want personalisation, but only 44% believe that brands are currently doing a good job…
- Some steps you can take for personaliastion… 1 Segment by new versus returning… 2 Traffic source… 3 Geo-targeting… The article goes into more details on these…
Go Read – Four Steps To Personalize The Traveler’s Path To Purchase
The Best Project Management Software For Small Businesses and Individuals In 2019
Managing projects in a small business setting can be even more challenging than doing so within a larger company. A big business might have a project manager for marketing, another for sales, another for product development. The small business project manager, on the other hand, oversees multiple departments and likely has another role as well.
Since the growth of a small business depends in large part on efficiency, it’s important to find project management software that can help you maximize output while keeping your team’s workload balanced
- It’s easy to get caught up in all the Hype about popular project methodologies (Scrum, Lean, Agile—you name it), there’s no real one-size-fits-all solution. Every team is different: Workflows, resources, and workday demands differ greatly… The Zapier team reviewed 75 project management software solutions…
- They started by ensuring each app met some basic criteria they felt were indispensable… A free version with no time limits… Task management with dates… Collaboration for teams and/or clients… Integration possibilities & Mobile Apps…
- They found a final list of 9 project management apps that provide powerful support to small businesses and individuals…
Go Read –The Best Project Management Software For Small Businesses and Individuals In 2019
7 Instagram Content Ideas For Creatively Blocked Social Media Managers
Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. So what happens when you’re feeling a creative block, too?
To help you create Instagram content, I’ve put together seven ideas with examples that really work, so you can try them out for yourself.
First, let’s take a quick look at what the most successful Instagram posts cover.
- For those who don’t get Instagram, there’s a good list of What Instagram Content Does Well…
- If you have a product that can be demonstrated, Instagram Stories and saved Stories are perfect placements for your tutorials. A how-to tutorial will provide your Instagram fans with plenty of info about your product (its design, packaging, colors, and size) while also giving insider tips and tricks… A how-to post works well for beauty products, fashion, crafts, hair, cookery, tech, or any other gadget that can be demoed.
- I like this idea, Ask Me Anything… AMAs are a tried and tested Instagram page idea for you to explore. They are also highly engaging and easy to shoot from a good camera phone in your office…
Go Read –7 Instagram Content Ideas For Creatively Blocked Social Media Managers
Engaging Your Audience With Visual Content: The 2019 Report
When it comes to making a big impact in digital marketing, it’s hard to beat visual content. Why say it with a blog post when you can shout it from the rafters with a colorful infographic, a clever Powerpoint deck, or a video that combines animation with live action? Great writing will always be king, but your audience probably comprises quite a few visual creatures who want additional formats. More and more, we’re all learning how to give those people what they want.
That’s why we’ve partnered with Libris once again to produce a 2019 report we’ve called Engaging Your Audience with Visual Content. Together, we surveyed over 1,000 marketing and creative professionals in February 2019 about their preferences, habits, and expertise on all types of visual content, from infographics and animation to photosand video…
- They found a disconnect between supply and demand. Most industries understand how valuable visual content can be, but professionals are strapped for time and need to create on tight budgets…
- 82% of those surveyed use visual content primarily for social media, as an attention-grabbing tool that can lead to their target audience engaging with more complex, non-visual content. Visuals aren’t just flashy; they can help define and complicate a brand’s identity by giving marketers another language to speak…
- 57% of respondents say sourcing video is their biggest challenge… Of those who say their need for video is increasing, 82% are using visual content primarily for social media. Compared to last year, we also see an uptick in demand for video overall. This upward trend suggests marketers are turning to video content more to engage their audiences and stand out in a crowded marketplace…
Go Read – Engaging Your Audience With Visual Content: The 2019 Report
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