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Friday 5 Marketing Observations – Festival of Ideas

Friday 5 Marketing Observations – Festival of Ideas Photo by bady qb on Unsplash It’s been another busy week. Can you believe we just hit August, the year is flying by? We’ve been working on more Videos for DTRADIESHQ our Digital Marketing Resource Hub for Tradies. We’ll be releasing this soon. I hate waste, especially on Ad spend….

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Digital Marketing Resources to Help Tradies Get More Customers

Digital Marketing Resources to help Tradies get More Customers Photo by Cesar Carlevarino Aragon on Unsplash I’ve been working with loads of tradies over the last 17 years, doing Tradie Marketing.  Fixing or building their websites running Facebook & Google Ads and everything else that falls into Digital Marketing bucket. Your passion is fixing & building stuff, like…

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Friday 5 – What is a good Conversation Rate?

Friday 5 Marketing Observations – What is a good Conversation Rate? I just spent 2 days at Online Retailer Conference & Expo. It lived up to its claim jam-packed with cutting-edge eCommerce insights, the latest trends, tech innovation and retail solutions. The conference & expo Covering the entire customer lifecycle from data-driven marketing, CX, unified commerce and tech adoption to fulfilment and…

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Automated Marketing Software Without Needing To Use Duct Tape

Automated Marketing Software Without Needing To Use Duct Tape Photo by Lucas Dudek on Unsplash Your Business needs a Website. Building a website is the easy part. So on the surface, you’d think, “OK. All I need to do is a have a good-looking site, and I’ll be golden.” But what’s the point of having a website if…

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Friday 5 Marketing Observations – Sales Lessons From Shark Tank Deals

Friday 5 Marketing Observations – Sales Lessons From the 9 Most Successful Shark Tank Deals Photo by David Clode on Unsplash I’ve just finished setting up our client’s Advertising Results Reports on Data Studio, Most of our clients have been raving about these insights of these reports. If you like us to review your Ads to see we…

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When it comes to Advertising Metrics the C Acronym’s Wins

When it comes to Digital Advertising Metrics the 3 Letter C Acronym’s Wins Photo by Nathaniel Shuman on Unsplash The 3 Letter C’s plays an essential role in measuring your Digital Advertising results. So what are the 3 Letter C’s (Acronym)s? Let me explain. As a Digital Marketing company, we run lots of advertising campaigns for our clients….

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What the Heck is UTM & Why Should You Care?

I bet John Wanamaker wished he was using UTM Photo Source – https://www.phillymag.com/news/2016/07/11/john-wanamaker-philadelphia-history/ “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”John Wanamaker Who was John Wanamaker? “John Wanamaker (1838-1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent…

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Friday 5 – Vanity Metrics

Friday 5 Marketing Observations – Vanity Metrics Photo by Simone Scarano on Unsplash I’ve been working on Marketing Resources for Tradies. One of our Google Ads Campaigns for a client, we have reduced their Ad spend from $15.70 per click to $ 3.70, which means we can spend & get more Clicks & make more sales. Time to…

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Perfection is A Killer To Momentum

Perfection is a Killer to Momentum Photo by Joseph Gruenthal on Unsplash Ok, I’m going to let you into my dirty little secret. I’m not perfect. Ok, I know your all shocked. We all have good intentions when we start a project it’s going to be perfect. Perfection is good to aim for. But in reality, it’s not…

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Friday 5 – 17 Pitch Deck Templates

Friday 5 Marketing Observations – 17 Pitch Deck Templates  Photo by Teemu Paananen on Unsplash How good was Blues Victory Over Queensland. Go Turbo a very popular player down at Manly. We’ve been documenting Our Processes, We just finishing our procedures for Building a WordPress Gutenberg Website. You can see our checklist we made in Google Sheets. I…

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Friday 5 – Payroll end of Financial Year

Friday 5 Marketing Observations – Payroll end of Financial Year So what’s been happening this week, been playing around & testing Videos on LinkedIn. I’ll let you know what the traction is on these videos uploaded to LinkedIn rather than embedding a Youtube Videos. We’ve been rolling a couple of retargeting campaigns for clients, to…

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Friday 5 – Google Discovery Ads

Friday 5 Marketing Observations – Google Discovery Ads From left to right: YouTube, Google Discover, and Gmail. I’ve been battling the flu this week, but Grammarly still managed to check 50,008 words I wrote this week for clients. We’ve been getting good results with our Remarking Campaigns for a couple of clients. Enjoy the read…

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Are you missing sales because you have not set up Retargeting?

Are you missing sales because you have not set up Retargeting? Photo by Annie Spratt on Unsplash Hit a Bullseye With Retargeting Ads Have you ever visited a website, checked out a product, then leave without taking action. Then you head over to another website  & you see an ad promoting the product you just looked at. Over…

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Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?

Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?  Photo by Scott Umstattd on Unsplash AAARRR What Are Pirate Metrics?  One thing that all marketers humans have in common is that we are all running out of time.It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a…

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Move Over Business Plans Your Times Up

Move Over Business Plans Your Times Up Photo by Curtis MacNewton on Unsplash I spent all day Friday Business Growth Workshop, Covering Topics on Technology, Marketing, Systems, Sales & Strategy In the Strategy Session, The speaker laboured the point we needed to have a Business Plan. He Stated only 1 in 5 business have a Business Plan A…

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Friday 5 – AI Artificial Intelligence For Business

Friday 5 Marketing Observations – AI Artificial Intelligence For Business Photo by Franck V. on Unsplash I’ve just starting a project where the clients wants to jump on aboard the AI Artificial Intelligence bandwagon. Everybody man and his dog are going on about AI, and how this silver bullet will save mankind, so imagine how it can ramp…

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Business & Marketing Books On My Kindle, I’ve Read in The Last 6 Months

Business & Marketing Books On My Kindle I’ve read in the last 6 months Photo by Giammarco Boscaro on Unsplash So on Saturday I was at a barbie, catching up with some old friends. I asked my friend if still catches the train to work. He replied “Why would drive into the city, when I can sit in…

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